Do you know your return on investments (ROI) on your advertising efforts?
Are you shouting loud enough? Can consumers hear what you saying? Are you getting your message across?
Placing a short code call to action on your printed, radio or T.V. advertising will increase your reponse rate 10-fold. A short code provides business advertising interactivity and provides easier contact route for consumers.
Tracking Advertising Campaigns
When Short codes are used on direct mail, fleet vehicles, and at point of sale, it gives additional detail on what advertising campaign is working. Based on that additional information, it is easy to determine which campaign to increase and which one to stop completely.
Short Codes offer instant gratification to the consumer. Within seconds of the consumer texting your short code, they will receive a reply back with more information about your product or service. To increase website hits a link to your mobile website can also be added.
Short Code Benefits on ROI
- A five digit short code is more memorable than a long phone number
- It is easier for a consumer to contact your business via text than to call
- It quickly generates qualified sales leads
- Build up a subscriber’s list of prospects
- Accurately measure your marketing campaigns
- Automatic opt-in from consumers, remarket to them after
Make more sales and build up a list of prospects. Select a keyword such as ‘myhome’ and then select sub-keywords such as ‘myhome1’ and ‘myhome2’ etc… Then advertise your short code on the For Sale / To Let signs in front of the house. For example text ‘myhome1’ to 51444 for more information about this house. When a consumer texts in they could receive an auto-reply about that house. e.g. “123 This Street has 2 bedrooms, 2 bathrooms, new home, €239000, please call 085 1234567 for a viewing.”
This will give the potential buyer instand gratification and information about the house. They will also walk away with your information on their mobile phone. Their mobile number will be captured and stored into your database for a later follow up sales call.
Does your business have to stop making money just because it’s closed for the day? Most potential clients will view your vehicles after-hours. Don’t lose a sale capture their details.
A short code can be used as a lead generation tool to capture leads for your sales team. Set up a two-way communication, they will give you something (their mobile number) and you will give them more information about the vehicle that they are interested in.
Select a keyword such as ‘mycar’ and then select sub-keywords such as ‘mycar1’ and ‘mycar2’ etc… Then place your short code on the each car in your lot. For example text ‘mycar1’ to 51444 for more information about this car. When a consumer texts in they would receive an auto-reply about that car. e.g. “2010 Volvo s40, 1000KM, 1 owner, €49000 please call 085 1234567 for a test drive.”
Get a higher response rate by integrating short codes into your advertising campaigns. Track geo-locations of advertising banners to see which location is getting a better response rate. As an added value, you will build up a list of potential clients for your client.
Select a keyword such as ‘myproduct’ and then select sub-keywords such as ‘myproduct1’ and ‘myproduct2’ etc… Then place your sub-keywords on the each advertising displays throughout your campaign. For example text ‘myproduct1’ to 51444 for more information about this product and win a trip to Disneyland. When a consumer texts in they would receive an auto-reply about that product. The consumer will walk away with branded content on their phone and your client will have captured a potential sales lead for future marketing.
Get in Touch
Call us to find out more about our ‘Short Code’ platform 01 443 4262 or Contact Us